The copywriting course from College of Media and Publishing gave Juliet Brando an exhaustive education, and eclectic experience, in various forms of specialist content writing. This included every aspect of email marketing.

Contact Juliet Brando here for email marketing services.

During the module on Email Marketing, she learned, in depth:

• what email marketing is used for;
• the qualities of effective marketing via email;
• the power of a good subject line;
• writing for a selective market;
• automated email platforms such as Mailchimp;
• the use of long form content in email marketing. 

The assignment dealt with a real B2B (business to business) plumbing and heating company. Their name has been redacted here, for reasons of privacy.

Using the techniques learned, the initial task was to produce a marketing email, inviting the company’s subscribers to an event focused on businesses reducing their carbon footprint.

Juliet Brando decided that this event would be best as a webinar. A lot of research was required, both into the company itself, and also into the kinds of expert or company owner who should appear on its panel.

The proposed invitation would include an interesting subject line, a call to action and – as you may notice – a panel of almost entirely made up speakers.

The assignment was entirely text-based, so the design is written rather than displayed:

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Subject line: Don’t miss this FREE webinar and LIVE Q&A!

Dear <Customer Name>,

<small font giving option to view email in plain text>

Looking to reduce your workplace carbon footprint? Look no further!
Join us for a <FREE ZOOM Q&A WEBINAR><hyperlinked to RSVP page with further details of event and speakers> on Saturday, April 16th, 2022 at 3pm.

<Redacted Company Name> and invited experts will share ideas and insights about reducing your carbon footprint in the workplace, alongside those seeking to improve sustainability for their own commercial premises.

This LIVE and interactive event will be led by <Redacted Company Name> founder <Redacted Name 1>, alongside:

<small, left aligned graphic with text and photo, click leading to RSVP page>Professor Su Pollard, Environment and Sustainability, Birkbeck University of London

<small, right aligned graphic with text and photo, click leading to RSVP page>Barry Chuckle, Chuckle Brothers LTD, Timber Merchants

<small, left aligned graphic with text and photo, click leading to RSVP page>Sir Chesney Hawkes, Scottish Environment Protection Agency (SEPA)

<small, right aligned graphic with text and photo, click leading to RSVP page>Grant Mitchell, Property and Planning, London Borough of Walford

<small, left aligned graphic with text and photo, click leading to RSVP page>Angela Rippon, CMP Hotels and Hospitality LTD.

<small, right aligned graphic with text and photo, click leading to RSVP page><Redacted Name 2>, commercial heating and plumbing engineer, <Redacted Company Name>.

<large graphic with date and time, centre aligned, and “RSVP” in a bold font, with a click leading to the RSVP page>

We hope you can join us for this informative and inspiring webinar!

Sincerely,

<Redacted Name 1>, <Redacted Company Name> Founder

<small text with unsubscribe options and GDPR policy>

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Contact Juliet Brando here for email marketing services.