Juliet Brando received a Distinction in Copywriting at QLS Level 4, from the College of Media and Publishing. A straight-A student throughout, the modules covered were:
- Copywriting basics
- Copywriting presentation
- Researching your subject
- Terminology
- Industry codes of practice
- How to write great copy
- Effective headings
- Advertising content
- Direct mail
- Email marketing
- Press releases
- Press advertisements
- Sales, pitches, presentations and proposals
- Leaflets and brochures
- SEO articles
- Social media and blogs
- Pay per click ads
- Newsletters
- Brand names and outdoor advertising
- Finding work and developing your career