Writing for Social Media

As part of the Copywriting course at the College of Media and Publishing, Juliet Brando learned about writing advertising content for a wide range of social media platforms.

Twitter, Facebook and LinkedIn have different audiences, and each require subtly different approaches and tones. For this assignment, the brief involved researching, then promoting, the Medieval Feast event for Coombe Abbey on each platform.


Twitter has a short character limit, so every word has to count. It helps to shorten the url, include a hashtag, and add a picture for extra emphasis, as well as encouraging interaction.

A RIGHT ROYAL FEAST!
At @CoombeAbbey, our award-winning Mediaeval Banquets include fun, food and entertainment fit for a Monarch! My Lords, Ladies and Gentlefolk, reply here with your most regal selfies, including the hashtag #rightroyalfeast!
https://bit.ly/3AiIuQz
Using social media marketing to promote an event on Twitter


Facebook includes some useful features in its Meta Creator Studio. Hashtags are helpful, and the location and contact details can be embedded.

THE YEAR IS 1539!
Coombe Abbey has thrown open its doors, and the Abbot and his Provost have invited us, the peasants, to a luxurious banquet! We dine on a four-course candlelit meal, with mead cocktails, wine and ale.
Suddenly, the feast is interrupted! Heavens! It’s the King’s Commissioners! They’ve come to ransack the Abbey’s treasures and banish the Monks! What happens next?
https://bit.ly/3AiIuQz
#medieval #mediaeval #banquet #coombeabbey
<embedded short video nabbed from part way down the page at https://www.coombeabbey.com/product/mediaeval-banquet-2/, with “send message” enabled and checkin with GPS location of venue, using Creator Studio>


As a mainly B2B (business to business) platform, LinkedIn is best for advertising events to company owners and professionals.

WANT TO TREAT YOUR STAFF LIKE ROYALTY?
What better way to show your team how much you value them than to invite them to an award-winning Mediaeval Banquet?
For 40 years, guests have enjoyed Coombe Abbey’s candlelit four-course meals, drinks and live entertainment, in luxurious surroundings.
We are also proud to provide the perfect venues for meetings, training programmes, exhibitions, team-building exercises, and more. From small Q&A sessions in the Griffin Room, to large events for up to 500 guests in the Marquee, our dedicated Conference Team will tailor the experience to suit your business.
Dine like Royalty at Coombe Abbey.
https://bit.ly/3AiIuQz
#teambuilding #banquet #conferences #training

Writing B2B social media copy for LinkedIn


For social media promotion, entertaining content or copywriting for your brand or blog – or for any other writing service – contact Juliet Brando here for a quote.