Many companies benefit from direct mail advertising, and writing copy for direct mail is a specialised skill.
To get a quote for direct mail copywriting from Juliet Brando, click here.
As part of the copywriting course from the College of Media and Publishing, Juliet Brando became an expert on:
- effective use of direct mail marketing;
- the qualities of successful direct mail copy;
- industry specific headers, language and formats;
- how to write direct mail copy for specific markets.
The coursework task was to write a direct mail marketing letter from a fictional company, including the text and design on the envelope, a testimonial – in this case, also fictional – and calls to action.
After some research, Juliet Brando decided to invent a local gutter cleaning company:
On envelope, in large lettering:
Damp home? Check your gutters.
Subheader:
50% off gutter cleaning until May 2022.
*picture of gutter at top of envelope, with fake water damage cascading from the end of it down the envelope and making the ink blur a little, though not enough to make the wording unclear*
Inside:
CMP Guttering Services,
<phone number>
<email address>
Dear <Customer Name>,
Home is where the heart is, and we are sure that you value a safe, warm, and dry home environment as much as we do.
Clogged gutters may be damaging your home.
If you don’t keep your gutters clean, rainwater can cause problems like rotting fascia boards, and water damage to roof tiles, walls, windows, ceilings, insulation, and even foundations.
Keep your foundations strong.
Your gutter system is key to protecting your home’s foundations from costly damage. Without a fully functioning gutter system, foundations are vulnerable to pooling water during heavy rainfall. This can lead to serious – and expensive – problems like cracks, shifting, or settling.
Rain belongs outdoors.
If water gets into your home through damaged exterior walls, you may not notice at first. Yet the resulting damp can be extensive, causing ugly staining on your walls and ceilings. When water seeps into your internal walls, it can cause mould spores, which can damage your health as well as your home. It’s important to regularly check and maintain your gutters to make sure water can drain freely.
Moss on the roof?
If you have clogged gutters, it means that water has nowhere to go. This can force water to your roof and cause leaks. If this water is not dried out, it creates a damp environment that is perfect for moss to grow. This acts as a sponge, holding water and stopping your roof from drying. If it’s not dealt with, damp can get through the tiles and roof, causing damage to your property. This is especially true in winter, when ice can form from moisture that’s trapped against the tiles or masonry. When water freezes, it expands and can make tiles raise, chip or crack.
Pests out of control?
Small animals and insects are attracted to standing water, so pigeons, squirrels and flies love blocked gutters. Fallen leaves provide a perfect place for them to build nests and breed, and the gutter gives them easy access to your roof and attic.
When did you last clean your gutters?
Gutter clearing is best done once a year, after Autumn or at the beginning of Spring. Now is the ideal time. Gutters are likely to become clogged with leaves and twigs during Autumn and Winter, so it’s likely that they are overdue a thorough clean.
The time is now.
CMP Guttering Services is a local company, and our professional gutter cleaning specialists offer a competitive rate, with no call out charges or hidden fees.
“I’m so glad I found CMP Guttering Services! They did a great job of cleaning my gutters, and they were very reasonably priced. I will definitely be using them again in the future.”
Annabel Croft, <local postcode>
We hope to hear from you soon,
<signature in blue ink>
Bob Dole, Managing Director, CMP Guttering Services
<phone number>
<email address>
p.s. We are offering a 50% discount on work carried out before May 2022. Call or email us now for a free, no obligation quote.
To contact Juliet Brando for direct mail marketing, click here.
