Tag Archives: copywriting

Writing for Social Media

As part of the Copywriting course at the College of Media and Publishing, Juliet Brando learned about writing advertising content for a wide range of social media platforms.

Twitter, Facebook and LinkedIn have different audiences, and each require subtly different approaches and tones. For this assignment, the brief involved researching, then promoting, the Medieval Feast event for Coombe Abbey on each platform.

Twitter has a short character limit, so every word has to count. It helps to shorten the url, include a hashtag, and add a picture for extra emphasis, as well as encouraging interaction.

A RIGHT ROYAL FEAST!
At @CoombeAbbey, our award-winning Mediaeval Banquets include fun, food and entertainment fit for a Monarch! My Lords, Ladies and Gentlefolk, reply here with your most regal selfies, including the hashtag #rightroyalfeast!
https://bit.ly/3AiIuQz
Using social media marketing to promote an event on Twitter

Facebook includes some useful features in its Meta Creator Studio. Hashtags are helpful, and the location and contact details can be embedded.

THE YEAR IS 1539!
Coombe Abbey has thrown open its doors, and the Abbot and his Provost have invited us, the peasants, to a luxurious banquet! We dine on a four-course candlelit meal, with mead cocktails, wine and ale.
Suddenly, the feast is interrupted! Heavens! It’s the King’s Commissioners! They’ve come to ransack the Abbey’s treasures and banish the Monks! What happens next?
https://bit.ly/3AiIuQz
#medieval #mediaeval #banquet #coombeabbey
<embedded short video nabbed from part way down the page at https://www.coombeabbey.com/product/mediaeval-banquet-2/, with “send message” enabled and checkin with GPS location of venue, using Creator Studio>

As a mainly B2B (business to business) platform, LinkedIn is best for advertising events to company owners and professionals.

WANT TO TREAT YOUR STAFF LIKE ROYALTY?
What better way to show your team how much you value them than to invite them to an award-winning Mediaeval Banquet?
For 40 years, guests have enjoyed Coombe Abbey’s candlelit four-course meals, drinks and live entertainment, in luxurious surroundings.
We are also proud to provide the perfect venues for meetings, training programmes, exhibitions, team-building exercises, and more. From small Q&A sessions in the Griffin Room, to large events for up to 500 guests in the Marquee, our dedicated Conference Team will tailor the experience to suit your business.
Dine like Royalty at Coombe Abbey.
https://bit.ly/3AiIuQz
#teambuilding #banquet #conferences #training

Writing B2B social media copy for LinkedIn

For social media promotion, entertaining content or copywriting for your brand or blog – or for any other writing service – contact Juliet Brando here for a quote.

Direct Mail Advertising

Many companies benefit from direct mail advertising, and writing copy for direct mail is a specialised skill. 

To get a quote for direct mail copywriting from Juliet Brando, click here.

As part of the copywriting course from the College of Media and Publishing, Juliet Brando became an expert on:

  • effective use of direct mail marketing;
  • the qualities of successful direct mail copy;
  • industry specific headers, language and formats;
  • how to write direct mail copy for specific markets.

The coursework task was to write a direct mail marketing letter from a fictional company, including the text and design on the envelope, a testimonial – in this case, also fictional – and calls to action.

After some research, Juliet Brando decided to invent a local gutter cleaning company: 

On envelope, in large lettering:
Damp home? Check your gutters.

Subheader:
50% off gutter cleaning until May 2022.

*picture of gutter at top of envelope, with fake water damage cascading from the end of it down the envelope and making the ink blur a little, though not enough to make the wording unclear*

Inside:

CMP Guttering Services,
<phone number>
<email address>

Dear <Customer Name>,

Home is where the heart is, and we are sure that you value a safe, warm, and dry home environment as much as we do.

Clogged gutters may be damaging your home.
If you don’t keep your gutters clean, rainwater can cause problems like rotting fascia boards, and water damage to roof tiles, walls, windows, ceilings, insulation, and even foundations.

Keep your foundations strong.
Your gutter system is key to protecting your home’s foundations from costly damage. Without a fully functioning gutter system, foundations are vulnerable to pooling water during heavy rainfall. This can lead to serious – and expensive – problems like cracks, shifting, or settling.

Rain belongs outdoors.
If water gets into your home through damaged exterior walls, you may not notice at first. Yet the resulting damp can be extensive, causing ugly staining on your walls and ceilings. When water seeps into your internal walls, it can cause mould spores, which can damage your health as well as your home. It’s important to regularly check and maintain your gutters to make sure water can drain freely.

Moss on the roof?
If you have clogged gutters, it means that water has nowhere to go. This can force water to your roof and cause leaks. If this water is not dried out, it creates a damp environment that is perfect for moss to grow. This acts as a sponge, holding water and stopping your roof from drying. If it’s not dealt with, damp can get through the tiles and roof, causing damage to your property. This is especially true in winter, when ice can form from moisture that’s trapped against the tiles or masonry. When water freezes, it expands and can make tiles raise, chip or crack.

Pests out of control?
Small animals and insects are attracted to standing water, so pigeons, squirrels and flies love blocked gutters. Fallen leaves provide a perfect place for them to build nests and breed, and the gutter gives them easy access to your roof and attic.

When did you last clean your gutters?
Gutter clearing is best done once a year, after Autumn or at the beginning of Spring. Now is the ideal time. Gutters are likely to become clogged with leaves and twigs during Autumn and Winter, so it’s likely that they are overdue a thorough clean.

The time is now.
CMP Guttering Services is a local company, and our professional gutter cleaning specialists offer a competitive rate, with no call out charges or hidden fees.

“I’m so glad I found CMP Guttering Services! They did a great job of cleaning my gutters, and they were very reasonably priced. I will definitely be using them again in the future.”
Annabel Croft, <local postcode>

We hope to hear from you soon,

<signature in blue ink>
Bob Dole, Managing Director, CMP Guttering Services

<phone number>
<email address>

p.s. We are offering a 50% discount on work carried out before May 2022. Call or email us now for a free, no obligation quote.

To contact Juliet Brando for direct mail marketing, click here.

Direct Mail Marketing for a Gutter Cleaning Company

Email Marketing

The copywriting course from College of Media and Publishing gave Juliet Brando an exhaustive education, and eclectic experience, in various forms of specialist content writing. This included every aspect of email marketing.

Contact Juliet Brando here for email marketing services.

During the module on Email Marketing, she learned, in depth:

  • what email marketing is used for;
  • the qualities of effective marketing via email;
  • the power of a good subject line;
  • writing for a selective market;
  • automated email platforms such as Mailchimp;
  • the use of long form content in email marketing. 

The assignment dealt with a real B2B (business to business) plumbing and heating company. Their name has been redacted here, for reasons of privacy.

Using the techniques learned, the initial task was to produce a marketing email, inviting the company’s subscribers to an event focused on businesses reducing their carbon footprint.

Juliet Brando decided that this event would be best as a webinar. A lot of research was required, both into the company itself, and also into the kinds of expert or company owner who should appear on its panel.

The proposed invitation would include an interesting subject line, a call to action and – as you may notice – a panel of almost entirely made up speakers.

The assignment was entirely text-based, so the design is written rather than displayed:

Subject line: Don’t miss this FREE webinar and LIVE Q&A!

Dear <Customer Name>,

<small font giving option to view email in plain text>

Looking to reduce your workplace carbon footprint? Look no further!
Join us for a <FREE ZOOM Q&A WEBINAR><hyperlinked to RSVP page with further details of event and speakers> on Saturday, April 16th, 2022 at 3pm.

<Redacted Company Name> and invited experts will share ideas and insights about reducing your carbon footprint in the workplace, alongside those seeking to improve sustainability for their own commercial premises.

This LIVE and interactive event will be led by <Redacted Company Name> founder <Redacted Name 1>, alongside:

<small, left aligned graphic with text and photo, click leading to RSVP page>Professor Su Pollard, Environment and Sustainability, Birkbeck University of London

<small, right aligned graphic with text and photo, click leading to RSVP page>Barry Chuckle, Chuckle Brothers LTD, Timber Merchants

<small, left aligned graphic with text and photo, click leading to RSVP page>Sir Chesney Hawkes, Scottish Environment Protection Agency (SEPA)

<small, right aligned graphic with text and photo, click leading to RSVP page>Grant Mitchell, Property and Planning, London Borough of Walford

<small, left aligned graphic with text and photo, click leading to RSVP page>Angela Rippon, CMP Hotels and Hospitality LTD.

<small, right aligned graphic with text and photo, click leading to RSVP page><Redacted Name 2>, commercial heating and plumbing engineer, <Redacted Company Name>.

<large graphic with date and time, centre aligned, and “RSVP” in a bold font, with a click leading to the RSVP page>

We hope you can join us for this informative and inspiring webinar!

Sincerely,

<Redacted Name 1>, <Redacted Company Name> Founder

<small text with unsubscribe options and GDPR policy>

Contact Juliet Brando here for email marketing services.

Su Pollard

By Supollardcom – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=88093639